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The company produces two basic models of machine: Shelby , a more traditional box-style parking payment station, and LUKE, designed for on-street use. The box-style machines account for about 60 per cent of the company's business, while LUKE models make up 40 per cent. The LUKE product - so named for Paul Newman's character in the movie Cool Hand Luke, who gets sent to prison for cutting the heads off parking meters - is designed to look more like a traditional parking meter while still possessing all the high-tech abilities of its boxier sibling. Its "retro-inspired contemporary design" - which Rodger likens to the parking meter equivalent of a PT Cruiser or a new Volkswagen Beetle - was designed to be instantly recognizable. "LUKE does look parking-related," he points
( www.ensis.mb.ca )
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