R.S. Carmichael & Co. , Inc.

R.S. Carmichael & Co. is the acknowledged leader in marketing research and management consulting for the asset based lending industry. Since 1976 our firm has conducted hundreds of asset based lending engagements for the major national players, regional banks, entrepreneurial finance companies and others active in the field. Our research and analysis have helped clients gain an in-depth understanding of market needs and the lender attributes that asset based borrowers and their intermediaries most value. We also have identified the best-practices in the industry and the requirements for becoming a successful short-list lender. In addition to our many valued client relationships in this industry, R.S. Carmichael & ( www.rscarmichael.com )