BatesNeimand , Inc.

BatesNeimand makes sure that businesses don't turn into non-profits, and that non-profits get into the business of grabbing market share. As strange as it sounds, businesses and non-profit organizations have a lot in common. They need to grab and hold the loyalty of fickle consumers who are cross-pressured by competitors and the pure glut of products and information in today's society. For our business clients, we've applied what we've learned in politics to commercial advertising. We create unique identities that have resonance with consumers, their needs and lifestyles. We target specific messages to the people who will be specifically motivated by them. And, we position our advertising to confront the competition head on, to create a clear distinction for our product over others. ( www.batesneimand.com )