The Baron Group

The Baron Group is a consulting, training and research firm that helps increase the productivity of sales organizations. We are unique in that our roots come from the world of creative problem solving. We help salespeople and sales managers use problem solving skills to improve the effectiveness of internal meetings as well as to become more effective in front of clients. Salespeople who can help clients solve their business problems elevate themselves to the role of advisor and partner. In today's volatile marketplace, few companies can achieve product or price superiority over the long term. Increasingly, creating a consultative sales culture is the most sustainable competitive advantage within your ( www.barongroup.com )