Integrity Toys Inc

In 1995, Percy Newsum founded Integrity Toys, Inc. with a vision of being able to supply the mass market with a complete line of ethnic dolls. With this in mind, the goal was to provide a product that would exceed the expectations for the price, keeping in mind that the major role was to enable parents to purchase a product that would help build self-esteem in their children. Many major doll manufacturers have realized the value in the ethnic market and are now offering more of these dolls in their line but Integrity Toys, continue to be the largest manufacturer of ethnic dolls in the United States. Our efforts are not in vain as more consumers are becoming aware of our product line and Integrity is fast becoming a household ( www.integritytoys.com )