Hasselblad Limited

For over fifty years now, Hasselblad has been devoted to a very simple task: to producing the finest camera equipment known to man. And for over fifty years, we have succeeded in doing just that. In making the tools that will enable us to live up to the Hasselblad Brand Promise, "To Help Photographers Achieve Their Photographic Potential." Since the day that Victor Hasselblad first set out, not to reproduce a fallen German spy camera, but to improve upon it, we have consistently endeavored to develop and advance the field of photography. We have focused on the long-term evolution of our historic camera line, evolution designed for one purpose and one purpose only - to put the best cameras possible into the hands of the people who use ( www.hasselblad.com )