Fridgeplay Limited

Because Fridgeplay is dedicated to supporting young and aspiring designers, no one-off buy-out fee is paid up front. Instead, the designer or development team will see royalties throughout the life cycle of the product and be credited on the product packaging and in PR-related events. It is all too often the scenario that a great idea is sold for a one-time nominal fee to one of the established players in the industry, and never heard of again. Fridgeplay's program allows young creative talent to see their brainchild grow beyond the development stage and actually come to fruition in a variety of markets. ( www.fridgeplay.com )